In ancient Indian language of Sanskrit "WUYA means Weave".
WUYA is considered to be the heavenly spirit that showers happiness, prosperity, wealth and balances tribal life, a belief that still prevails in the Mishing Tribe of Assam – India.
Interestingly, elsewhere for Native Americans, Wuya is also a name given to the most important of the Gods in-charge of Nature (Kachinas) - considered to be a personification of heaven.
Wuya, as the name connotes, was conceptualised to support nature by encouraging a‘natural lifestyle’ and at the same time provide sustainable livelihoodsto the merited artisans. The journey of every single Wuya product is unique - often encompassing numerous traiditional skills and typically taking shape in the hands of indigenous craftsmen.
Wuya is a premium fashion brand for nature lovers. Wuya upholds its values and cultures - a promise the team is proud of.
Arita Kashyap – The Designer
Arita started her career as Silk clothing designer with a traditional touch and evolved into producing finest Muga silk in-house in most exquisite textures and patterns that have grown to become of international importance.
It all started in the year 2005, with in-depth studies, workshops, field visits and practices. Failures in this journey were learning experiences in understanding the intrinsic mysteries of Muga silk. Arita’s deep routed passion in the field combined with her inherent love for local society and traditions of North East India is her driving force.
Partnership with Balipara Foundation
Wuya believes their values are a perfect match with the concept of Naturenomics™ and together they can exemplify and deliver true value to artisans as well as customers.
Balipara Foundation and Wuya found it mutually beneficial to work oncollaborative programmes and make use of their individual strengths to contribute toresearch and conservation efforts with a focus on setting up a nest in Eastern Himalayan Botanic Ark (EHBA) - the Naturenomics™ Bazaar, for the promotion and conservation of ethnic culture and promotingnatural dyeing and weaving of the Eastern Himalayan region.
• Create an awareness to followa natural lifestyle and support ecological balance.
• Empowerment of local weavers and generate revenue from sustainable and environmental friendly methods and to create a premium global brand image from a local product.
WUYA – The Naturenomics™ Bazaar
Naturenomics™ relates to capital formation for communities through the creation of ‘ecological compliant assets’ in a suitable manner. The current model of economic development forces us to choose between development and sustaining natural resources.
Contrary to this belief Naturenomics™ maintains that this need not be a choice, but that we can have economic development while sustaining our natural sources.
Product Line at Naturenomics™ Bazaar
High quality hand-spun, hand-twisted, naturally dyed Eri, Nuni and Muga silk fabrics:
Initiations: Training Academy
- Educating & Training:
- Entrepreneurs: New / Local entrants : Local weavers / NGO’s
- Hands-on workshops: With Scientists, Designer Bank officials etc.
- Motivation (Pay) & Apprentice: We review, redo and revisit till fine weave is achieved
- Recognition & Certification: Skill identification
- Short and long term benefits for community
- Projects & Deliverables: Training,
- Product Deliverables: All Natural
- Monitor & Measuring: Beginner - Advanced
- Creating sustainable system
Naturenomics™ (WUYA) Festival
An initiative to bring awareness and also improve socio-economic status of local villages while enjoying local traditions.The Naturenomics™ Bazaar organizes festivals that brings local artisans under one roof and provides them with a platform to display and sell their indigenous products.
As part of this initiative, Pakke festival has been organised which was hugely successful, and further more festivals are being scheduled from the inspiration drawn.